Market Plan

Instagram: By making an Instagram page for The Neighbor, we are marketing to a younger audience.  This is because in 2017, 2.46 billion people in the world used social media (Statista 2019) and 86% of these users are 18 to 29 years old (Cohen 2017). We will be attempting to market to younger people in high school and college by posting new, exciting pictures almost everyday. By doing this, we will expect our follower base to grow as people who enjoy our actresses and like thriller films will want to follow. Because we will have a decent follower base, our followers can send our posts to their friends via direct message, or repost the movie's pictures on their feed. Since we are marketing our film through Instagram, we will buy a few Instagram ads so we can feature The Neighbor to younger people. Instagram ads are a good idea for marketing The Neighbor as we can assign a certain age group to see our advertisement on their feed as Instagram has access to their users' birthdays. Also, since our main roles in The Neighbor are girls, more young women will want to watch our film. This is shown in our Instagram as all of our posts have at least one of our main actresses in it, which makes more women want to see it than men.

Billboards: By using billboards, The Neighbor is advertising to basically everyone since most people drive and the ones who can't usually ride in cars meaning that almost everyone will see this. Although we are advertising to everyone by using billboards, younger people will be more attracted to our billboard as we have exciting pictures and pretty, young actresses. By filling our billboard with thrilling pictures and young actresses, younger people who drive past our billboard will notice it and, if they are interested in our pictures and actresses, will want to watch our film. To be more innovative with the placement of our billboards, we will place them in places where younger people usually live, like Los Angeles, CA. Also, we will place our billboards in college cities, like Tallahassee, FL. Also, since our main roles in The Neighbor are girls, more young women will want to watch our film. By there only being our main actresses on our billboards, more women will want to watch it than men.

Interviews: The interviews done by the main actresses in The Neighbor advertise the upcoming film by answering questions about the process filming it, the general message of the movie, and playing games to promote it. By watching the interviews, viewers will be interested in the movie and potentially want to watch it as they like our cast, story plot, or genre. Another reason the viewers might want to watch our film after watching an interview as the interviewer could be someone they enjoy watching, like Ellen, and they trust their input on films. We are advertising to our target audience as YouTube, where interviews are usually uploaded on, has more young people using it. Statistics have shown that people between the ages of 13-24 years old are watching more YouTube than Television (Smith 2015). Also, since our main roles in The Neighbor are girls, more young women will want to watch our film. Since only our actresses will be getting interviewed, more women will want to watch our film. This is because many lead roles are usually given to men and by having only young women play the main roles makes more women want to support the film.